Merry christmas and happy new year

With Christmas coming
we'd like to take this opportunity to thank you for your continued partnership.

Much of our success is due to your support,
which has made it an absolute pleasure
working with you throughout 2016.

May your holiday season and New Year
be filled with much joy, happiness and success.

We look forward to work with you in  the coming year
and hope our business relationship  continues for many years to come.



Wideny Members.

Chinese Dragon Boat Festival: In Memory of Qu Yuan,Eat Zongzi,Dragon Boat Race

Introduction
Falling on the 5th day of the 5th month according to Chinese lunar calendar, the Dragon Boat Festival, also known as Duanwu Festival, is one of great significance. It has been held annually for more than 2,000 years and is notable for its educational influence. The festival commemorates the patriotic poet Qu Yuan (340-278 BC), and also acts as a chance for Chinese people to build their bodies and dispel diseases. Many legends circulate around the festival but the most popular is the legend of Qu Yuan.

The usual English name for the holiday, "Dragon Boat Festival," directly translates into two alternative Chinese names for the holiday, Lóngchuánjié and Lóngzhōujié.

The official Chinese name of the festival is 端午节 on the mainland and 端午節 in Taiwan, Hong Kong, Singapore and Macao.This is pronounced variously in different Chinese languages. In Mandarin, it is romanized as Duānwǔjié on the mainland and Taiwan; in Cantonese, it is romanized as Tuen¹ Ng⁵ Jit³ on Hong Kong and Tung¹ Ng⁵ Jit³ on Macao. All of these names (lit. "Opening the Seventh") refer to its original position as the first seventh-day (午日, Wǔrì) in the fifth month (五月, Wǔyuè) of the traditional Chinese calendar, which was also known as 午 (Wǔ). Both the People's Republic and the Republic of China use "Dragon Boat Festival" as the official English translation of the holiday, while Hong Kong calls it the "Tuen Ng Festival" and Macao calls it "Dragon Boat Festival (Tun Ng)" in English and Festividade do Barco-Dragão (Tung Ng) in Portuguese.

Legend of Qu Yuan

Qu Yuan

As a minister in the State of Chu - one of the seven warring states before Qin (221BC - 206BC) in China's first feudal dynasty - Qu Yuan supported the decision to fight against the powerful State of Qin (one of the seven states during the Warring States Period (476 BC - 221 BC)) together with the State of Qi (ibid). However he was slandered by the aristocrat Zi Lan and was subsequently exiled by the King. In order to show his love and passion for his country, he wrote many enduring poems such as Li Sao (The Lament), Tian Wen (Asking Questions to the Heaven) and Jiu Ge (Nine Songs) and is therefore regarded as a famous poet in China's history. In 278 BC, after finishing his last masterpiece - Huai Sha (Embracing the Sand), he drowned himself in the river rather than see his country occupied and conquered by the State of Qin.

On hearing of Qu Yuan's death, all the local people nearby were in great distress. Fishermen searched for his body by sailing their boats down the river and other people threw food such as eggs and food like zongzi into the river to attract fish and other animals from destroying Qu Yuan's body. Later, many people imitated these acts to show their respect for this great patriotic poet and this practice continues today.

Because Qu Yuan died on the fifth day of the fifth lunar month, people decided to commemorate him on that day every year. Dragon boat racing and eating zongzi have become the central customs of the festival. For two thousand years, Qu Yuan's patriotic spirit has influenced numerous people and he remains revered by the people from all over the world.

Customs
Many traditional customs and activities are held on the specified day by people in China and even by some people in neighbouring countries. Among these customs are dragon boat racing, eating zongzi, wearing a perfume pouch, tying five-colour silk thread and hanging mugwort leaves and calamus.

 Dragon Boat Racing:

Dragon Boat Race

Dragon boats are thus named because the fore and stern of the boat is in a shape of traditional Chinese dragon. A team of people works the oars in a bid to reach the destination before the other teams. One team member sits at the front of the boat beating a drum in order to maintain morale and ensure that the rowers keep in time with one another. Legend holds that the race originates from the idea of the people who rowed their boats to save Qu yuan after he drowned himself in the river. It is said that the winning team will bring harvest and happy life to the people of their village.

Now, some of ethnic minorities in China also hold dragon boat races like Miao, and Dai. Japan, Vietnam, and Britain regard it as an important game as well. In the year of 1980, it was listed in the state sports competition program held every year.

 Eating Zongzi (pyramid-shaped glutinous rice wrapped in reed or bamboo leaves):
Most Chinese festivals include the eating of a particular food among their customs and the Dragon Boat Festival is no exception. Zongzi is the special food eaten here. Made with sticky rice, it has different shapes and various fillings. In the north part of the country, people favor the jujube as filling, while the south sweetened bean paste, fresh meat, or egg yolk. Many families make zongzi by themselves. When making it, soaking the glutinous rice, washing the reed or bamboo leaves and wrapping zongzi with leaves are the most important parts. Today, this custom prevails in China and other countries.

Zongzi - traditional food of the Dragon Boat Festival

 Wearing a Perfume Pouch and Tying Five-colour Silk Thread:
According to folklore, wearing the perfume pouch protects children from evil. So on this day, children decorate their clothes with diversely fragranced pouches. It is a kind of small pouch made of the colourful silk cloth stringed with five-color silk thread.

Another custom is to tie five-colour silk tread to a child's wrists, ankles, and around their neck. Five-colour thread holds special significance in that it is thought to contain magical and healing properties. Children are not permitted to speak while their parents tie the five-colour thread for them, neither are they allowed to remove it until the specified time. Only after the first summer rainfall can the children throw the thread into the river. This is thought to protect the children from plague and diseases.

 Hanging Mugwort Leaves and Calamus
The festival is held during summer when all kinds of diseases can prevail, so people clean their houses and put mugwort leaves and calamus on the top of the doors to discourage disease. It is said that the stem and the leaves of these plants discharge a special aroma which can dispel the mosquitoes, flies and purify the air, so this custom is an understandably popular one.

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See Wideny In 26th East China Fair,Shanghai China

On March,1st,2016,Shanghai,China.
Windeny company is the manufacture of metal display racks,including metal stand,supermarket shelf,counter display racks,newspaper and magazine rack,water bottle racks for 3 gallon and 5 gallon,flower pot stand,metal waste bin,metal stationery set. We are also accept OEM for your designs.
If you are on the East China Fair,you can find us in W1,D417.
We can also pick you up in China.

See you on East China Fair.

Alibaba Brought in $1 Billion During the First 8 Minutes of China's Black Friday

Singles Day—celebrated in China on November 11 each year—was dreamed up in the early 1990s by a group of college students looking to simultaneously commiserate and revel in their single status. They selected the date, 11/11, for its symbolic meaning—not merely the loneliness of the number one, but its visual resemblance to “bare branches,” a Chinese phrase for those who are still unmarried. The day has evolved over time to become something akin to a “treat yourself” holiday, when people purchase presents for themselves and go out to commemorate being single—repurposing the spirit of Valentine’s Day, when couples buy gifts for one another, for the individual.

Of course, given the consumer-centric undertones of the holiday, it wasn’t long before retailers began to take notice, with one in particular launching a massive ad push in 2009. That year, the e-commerce monolith Alibaba began aggressively marketing around the day itself, offering specially-timed “Double 11” deals and bargains via its sites Taobao.com and Tmall.com, much like stores do on Black Friday in the United States. The debut of these promotions coincided with the explosive rise of e-commerce in China, leading to 5,740 percent growth in Alibaba’s “Double 11” sales between 2009 and 2013.
The retailer, which now holds a trademark on the phrase “Double 11,” also continues to own, at least metaphorically, the holiday itself. This year, within the first eight minutes of opening its proverbial doors, Alibaba had sold more than $1 billion in merchandise. In total on Singles Day, the company raked in $14.32 billion, breaking the record it had set in 2014, when it made a measly $9.3 billion. While many other vendors also offer enticing discounts, Alibaba continues to sweep online retail purchases, partly because of its history with the event as well as its existing dominance in Chinese e-commerce, making up 80 percent of Internet sales there.  ----FW from http://www.theatlantic.com/

New design for metal boots rack

Wideny company is one of the first mover of manufacture metal display racks for export.We had shared large marketing of display stand,display shelf and supermarket shelf.

Every year,we designed new items and share the ideas with our customers.They always happy to take part in the new project.

Those days,we have worked out the new design of metal boots rack for Kroea and Europe market. Our boots rack can hold 4 pairs rack and very easy to built up,while the most important thing is very room saving. More information,please check the video below:

we have another similar design,if it happend interested by you,please vist our website of more information:

http://www.alibaba.com/product-detail/Customized-style-metal-two-side-Boot_60047178087.html

Detail information of the metal display material

This information was collected by Hangzhou Wideny Internation Trade Co,.LTD,for more information you are welcomed to visit our website to get more details about metal display racks.

Display materials can be broadly divided into four categories, namely, metal, plastic, wood materials, as well as acrylic material. Our company mainly in the production of metal-based display, so today it is said that the characteristics of the metal material:

1. The cold-rolled steel sheet  is composed of hot-rolled sheet obtained by cold press working products. Because after multiple passes of cold rolling, the surface quality is better than hot-rolled sheet, after heat treatment, to obtain good mechanical properties.
Advantages: forming speed, high output, and does not damage the coating, can be made into a variety of cross-sectional form, it needs to adapt to the conditions of use; cold-rolled steel to produce a lot of plastic deformation, thereby increasing the yield of steel points.
Disadvantages: Although the molding process has not been hot plastic compression, but there are still residual stress within the cross-section of the overall and local buckling characteristics will inevitably have an impact steel; cold-rolled steel style is generally open section, allowing free cross-section low torsional stiffness . When flexural prone to twisting during compression prone to bending-torsional buckling, torsional performance is poor; cold-formed steel wall thickness smaller, in the corner of the plate convergence and no thicker, to withstand localized concentrated load The capacity is weak.
Cold-rolled steel sheet display in the application:
Cold-rolled steel typically used for the production of display shelves, the thickness is generally used for the 0.4-2.0mm, choose the thickness of the display depends on the length of the loading capacity requirements and the requirements of laminates. However, under normal circumstances, for laminates, we used most of the thickness is 0.8mm or 1.0mm, sufficient load-bearing products in general.

2. steel tube with different specifications steel pipe products is extremely diverse, its performance varies. All of these changes should be as user requirements or conditions of work and distinction. Typically, steel products according sectional shape, production method, pipe materials, connection methods, plated coating characteristics and intended use classification.
Pipe in the display in the application:
The most commonly used is a circular tube, square tube, rectangular tube. Square tube and round pipe sizes include 10 * 10mm, 15 * 15mm, 20 * 20mm, 25 * 25mm, 30 * 30mm; rectangular tube has 15 * 20mm, 30 * 60mm, 30 * 70mm, etc; wall thickness of 1.0-2.0 mm. They are selected according to the size of the overall display, loading capacity to decide.

3.Iron wire  is a low-carbon steel wire drawing made of wire by use of different ingredients are not the same ingredients it contains: iron, cobalt, nickel, copper, carbon, zinc, also There are other elements. The hot metal billet rolled into 5mm thick steel bars, and then put it into the drawing apparatus pulled into different inner diameters of line, and gradually narrow the aperture plate drawing, cooling, annealing, coating and other processing into various different specifications of wire.
Advantages: plasticity, soft.
Disadvantages: low hardness, tension is low, easy stretch.
Wire in the display in the application:
1. The wire is widely used in display, the wire shelf, barbed wire fence, hooks and so on. Metal display stand very important material.
2. Select the thickness of the wire must take into account the load-bearing strength, otherwise the shelf would collapse, drained.


4. punching plate as the name suggests refers to the shape of the surface hole with all kinds of metal plates. Also known as metal mesh, perforated plate, perforated plate, the mine screen, screen machine, etc; punching plate is stretched by a steel plate punching made of various materials or punching material: steel coil, stainless steel, aluminum, low-carbon steel, aluminum magnesium alloy plates, copper, titanium, nickel plate. Weaving and characteristics: stamping, extending from; divided into: punching net, steel net, aluminum net, plate, punching board, speaker net Pass: rectangular hole, square hole, diamond hole, round hole, six angular hole, cross hole, triangle hole, a long hole, a long waist hole, plum blossom hole, scale hole, hole patterns, five-pointed star-shaped hole, irregular holes, from the dark hole and so on. Specifications: flat thick 0.1mm- 15mm, pore volume 0.1mm- 200mm thickness 0.2mm- 1.5mm, maximum width: 1250mm, aperture 0.5mm- 10mm.
Features:
1. The net surface is smooth, high temperature corrosion resistance, durable
2. The need to rush out in accordance with a variety of styles, sizes pattern.
3. There are many possible choice in terms of material, stainless steel, iron, aluminum, aluminum panels. 10MM or less in thickness can be produced.
The surface treatment, there are many choices. There mirror light, light sand, drawing, titanium, black titanium, surface texture, etc.
5. The styling is more diverse, according to the design can be bent into various shapes pressed, the degree of freedom is very high.
Punching board display in the application:
1. Given the characteristics of perforated plates can be widely used in the production of display, such as baffles, shelves, fencing, or decorative.
The position and role used to select the appropriate thickness of perforated plates.