Alibaba Brought in $1 Billion During the First 8 Minutes of China's Black Friday

Singles Day—celebrated in China on November 11 each year—was dreamed up in the early 1990s by a group of college students looking to simultaneously commiserate and revel in their single status. They selected the date, 11/11, for its symbolic meaning—not merely the loneliness of the number one, but its visual resemblance to “bare branches,” a Chinese phrase for those who are still unmarried. The day has evolved over time to become something akin to a “treat yourself” holiday, when people purchase presents for themselves and go out to commemorate being single—repurposing the spirit of Valentine’s Day, when couples buy gifts for one another, for the individual.

Of course, given the consumer-centric undertones of the holiday, it wasn’t long before retailers began to take notice, with one in particular launching a massive ad push in 2009. That year, the e-commerce monolith Alibaba began aggressively marketing around the day itself, offering specially-timed “Double 11” deals and bargains via its sites Taobao.com and Tmall.com, much like stores do on Black Friday in the United States. The debut of these promotions coincided with the explosive rise of e-commerce in China, leading to 5,740 percent growth in Alibaba’s “Double 11” sales between 2009 and 2013.
The retailer, which now holds a trademark on the phrase “Double 11,” also continues to own, at least metaphorically, the holiday itself. This year, within the first eight minutes of opening its proverbial doors, Alibaba had sold more than $1 billion in merchandise. In total on Singles Day, the company raked in $14.32 billion, breaking the record it had set in 2014, when it made a measly $9.3 billion. While many other vendors also offer enticing discounts, Alibaba continues to sweep online retail purchases, partly because of its history with the event as well as its existing dominance in Chinese e-commerce, making up 80 percent of Internet sales there.  ----FW from http://www.theatlantic.com/

New design for metal boots rack

Wideny company is one of the first mover of manufacture metal display racks for export.We had shared large marketing of display stand,display shelf and supermarket shelf.

Every year,we designed new items and share the ideas with our customers.They always happy to take part in the new project.

Those days,we have worked out the new design of metal boots rack for Kroea and Europe market. Our boots rack can hold 4 pairs rack and very easy to built up,while the most important thing is very room saving. More information,please check the video below:

we have another similar design,if it happend interested by you,please vist our website of more information:

http://www.alibaba.com/product-detail/Customized-style-metal-two-side-Boot_60047178087.html

Detail information of the metal display material

This information was collected by Hangzhou Wideny Internation Trade Co,.LTD,for more information you are welcomed to visit our website to get more details about metal display racks.

Display materials can be broadly divided into four categories, namely, metal, plastic, wood materials, as well as acrylic material. Our company mainly in the production of metal-based display, so today it is said that the characteristics of the metal material:

1. The cold-rolled steel sheet  is composed of hot-rolled sheet obtained by cold press working products. Because after multiple passes of cold rolling, the surface quality is better than hot-rolled sheet, after heat treatment, to obtain good mechanical properties.
Advantages: forming speed, high output, and does not damage the coating, can be made into a variety of cross-sectional form, it needs to adapt to the conditions of use; cold-rolled steel to produce a lot of plastic deformation, thereby increasing the yield of steel points.
Disadvantages: Although the molding process has not been hot plastic compression, but there are still residual stress within the cross-section of the overall and local buckling characteristics will inevitably have an impact steel; cold-rolled steel style is generally open section, allowing free cross-section low torsional stiffness . When flexural prone to twisting during compression prone to bending-torsional buckling, torsional performance is poor; cold-formed steel wall thickness smaller, in the corner of the plate convergence and no thicker, to withstand localized concentrated load The capacity is weak.
Cold-rolled steel sheet display in the application:
Cold-rolled steel typically used for the production of display shelves, the thickness is generally used for the 0.4-2.0mm, choose the thickness of the display depends on the length of the loading capacity requirements and the requirements of laminates. However, under normal circumstances, for laminates, we used most of the thickness is 0.8mm or 1.0mm, sufficient load-bearing products in general.

2. steel tube with different specifications steel pipe products is extremely diverse, its performance varies. All of these changes should be as user requirements or conditions of work and distinction. Typically, steel products according sectional shape, production method, pipe materials, connection methods, plated coating characteristics and intended use classification.
Pipe in the display in the application:
The most commonly used is a circular tube, square tube, rectangular tube. Square tube and round pipe sizes include 10 * 10mm, 15 * 15mm, 20 * 20mm, 25 * 25mm, 30 * 30mm; rectangular tube has 15 * 20mm, 30 * 60mm, 30 * 70mm, etc; wall thickness of 1.0-2.0 mm. They are selected according to the size of the overall display, loading capacity to decide.

3.Iron wire  is a low-carbon steel wire drawing made of wire by use of different ingredients are not the same ingredients it contains: iron, cobalt, nickel, copper, carbon, zinc, also There are other elements. The hot metal billet rolled into 5mm thick steel bars, and then put it into the drawing apparatus pulled into different inner diameters of line, and gradually narrow the aperture plate drawing, cooling, annealing, coating and other processing into various different specifications of wire.
Advantages: plasticity, soft.
Disadvantages: low hardness, tension is low, easy stretch.
Wire in the display in the application:
1. The wire is widely used in display, the wire shelf, barbed wire fence, hooks and so on. Metal display stand very important material.
2. Select the thickness of the wire must take into account the load-bearing strength, otherwise the shelf would collapse, drained.


4. punching plate as the name suggests refers to the shape of the surface hole with all kinds of metal plates. Also known as metal mesh, perforated plate, perforated plate, the mine screen, screen machine, etc; punching plate is stretched by a steel plate punching made of various materials or punching material: steel coil, stainless steel, aluminum, low-carbon steel, aluminum magnesium alloy plates, copper, titanium, nickel plate. Weaving and characteristics: stamping, extending from; divided into: punching net, steel net, aluminum net, plate, punching board, speaker net Pass: rectangular hole, square hole, diamond hole, round hole, six angular hole, cross hole, triangle hole, a long hole, a long waist hole, plum blossom hole, scale hole, hole patterns, five-pointed star-shaped hole, irregular holes, from the dark hole and so on. Specifications: flat thick 0.1mm- 15mm, pore volume 0.1mm- 200mm thickness 0.2mm- 1.5mm, maximum width: 1250mm, aperture 0.5mm- 10mm.
Features:
1. The net surface is smooth, high temperature corrosion resistance, durable
2. The need to rush out in accordance with a variety of styles, sizes pattern.
3. There are many possible choice in terms of material, stainless steel, iron, aluminum, aluminum panels. 10MM or less in thickness can be produced.
The surface treatment, there are many choices. There mirror light, light sand, drawing, titanium, black titanium, surface texture, etc.
5. The styling is more diverse, according to the design can be bent into various shapes pressed, the degree of freedom is very high.
Punching board display in the application:
1. Given the characteristics of perforated plates can be widely used in the production of display, such as baffles, shelves, fencing, or decorative.
The position and role used to select the appropriate thickness of perforated plates.

Nepal,Be Strong!

As the earth shook in Nepal, tremors were felt over the border in India as well.

It was a call to action: Within hours of the first 7.8 magnitude quake, India began planning a massive cross-border aid mission.

With each hour, the scale of the devastation in Nepal became clearer -- some 3,862 people are known to have died so far -- and plans in India, where 72 people were also killed, got bigger.

On Sunday alone, India delivered 187 tons of supplies, including 50 tons of water, 22 tons of food and 2 tons of medicine. And there will be more to come.

Hundreds of trained disaster relief troops landed in Kathmandu and quickly got to work.

With each flight in, there was a flight back out, packed with Indians and other nationals escaping to safety: 2,000 and counting have fled so far.

By Monday, India was in full-scale crisis mode: From airports across India, planes flew in loaded with aid, and trucks made the trip by land from India's east, aiming for more remote areas.

Je Suis Charlie

Big Event happened to Paris political humor satire magazine "Charlie Weekly" Terrorist attacks are not only shaking the French, but also shake the whole of Europe. Twelve people died under the terrorist's gun, including four well-known cartoonist, cartoonists, there is also a writer and has published eight books. Although they are French (one from Tunisia), who was killed was the loss of the human mind, the loss of human wisdom, freedom-loving people all mankind losses.

The slogan was first used on Twitter and spread to the Internet at large. The website of Charlie Hebdo went offline shortly after the shooting, and when it returned it bore the legend Je suis Charlie on a black background. The statement was used as the hashtag #jesuischarlie and # i am charlie on Twitter, as computer printed or hand-made placards and stickers, and displayed on mobile phones at vigils, and on many websites, particularly media sites.Within two days of the attack, the slogan had become one of the most popular hashtags in Twitter history. Je suis Charliewas embraced worldwide, was used in music, displayed in print and animated cartoons (including The Simpsons), and became the new name of a town square in France.

On 12 January, Charlie Hebdo revealed the cover of its 14 January issue, set to be published a week after the attacks began. The cover by featured a cartoon of the Prophet Mohammed shedding a tear while holding a Je suis Charlie sign, below the words"Tout est pardonné" ("All is forgiven").

Wideny Wish You Happy New Year!

Dear All

Wish you all good luck in 2015!

Time flies, 2014 be over, 2015 is coming to us. In this New Year's time,i behalf of Wideny company to the world and all regions of the friends,extend New Year greetings!

2014 was unforgettable. This year, Wideny has close cooperated with Alibaba and other company.We took part in many great competitions and achieved many success.Our team have won the first prize in the "BAI TUAN DA ZHAN",that was great honner.

New Year has coming,We would like to take this chance and wish all the friends good luck in the new year.

Thank You

Ken Yuan

Hangzhou Wideny Company

sale7@hzyinjiang.cn